Battletoads (TBD)
It mightn’t exactly be best practice to analyse a product before it comes out, but that doesn’t stop the legions of fans out there writing things off, way before they ever come to pass. We all knew the Ricky Gervais episode of The Simpsons would be a disaster, for example. But we couldn’t know that before we watched it, right? Actually, we could, because it really isn’t that hard to read your audience and give them something they want – and not something you think they want. And this is where I, if I happened to run some godawful consultancy firm, would propose millions of job redundancies worldwide.
Continue reading “How to know your audience, and sell them a game they could well do without”